Mindlos is a up and coming fashion house in South Africa that has started out locally in Cape Town, have moved onto Etsy, and now would like to grow bigger into their own site. It was essential to the client that the branding remained proudly South African and had visuals that were reminiscent of culturally relevant symbols and colours. This included a reworking of the original logo into something cleaner, legible and scalable. Adding in a specific visual language for photography and a fleshed out logo suite, including a secondary logo and submark logo. Below I have shown a glimpse into the brand process - showing the mood board that was selected and the guidelines on the brands photography style.
Selected mood board
Primary Logo
Instagram mock up
Photography Guidelines
