BeBody serves to bring brands, people, wellness experts and venues together for collaborative and community-building pop-up events. Lucy Borrie, their founder, has created The BeBody Method from her years of experience in dance, sculpt and pilates. The BeBody Method is to be used as a core foundation of the business and is their contribution to the events - apart from the planning and curation. Designing the branding for this client was a pleasure. Lucy has taste, a clear vision and an infectious ambition to connect people through movement and wellness. We wanted the brand to visually make sense in the wellness sector, but to really stand out from competitors. In many ways "aesthetics" have become cult-trends and this is no different to the wellness industry - often brands look alike. Introducing an editorial and vintage feel for the photographic element of the brand along with a classic but unexpected colour palette pairing has really made BeBody stand out, and the world is paying attention. BeBody has officially launched their Method, starting in London and moving on to Paris -where they have an established following.
The clients outcome of working with Adanola within a few weeks of the launch was achieved. In the last 6 months they are working on an on-going basis with Adanola and collaborating with spaces like L'oscar London and brands Wild Gorse, TheTwentyTwo, Play, Wellnergy and Eatlife. Creating this brand has catapulted a freelance class instructor into a business owner and community leader.
Follow their story @bebody__
